What users “Like”
- First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
- Non-brand pages get 1% more “Likes” than branded pages
- To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that
Why they “Like”
- 28% do it to show support. I have to admit some of my own likes were done to support others
- The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items
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