marketing

Three easy ways to start monitoring your brand online

1. Utilize Google Alerts. This is probably one of simplest but most effective tools available for brand monitoring. Google Alerts allows you to create keyword specific alerts that will email you each time content appears on the web that contains those keywords. Since my company name is SpinWeb, I have an alert set up to monitor the word “SpinWeb”, which means I get emails every time my company is mentioned on the web.

2. Set up alerts on TweetBeep.

Email marketing: simple metrics just don’t cut it anymore

It’s crucial to “prepare” the leads for the sales team when doing so.
So exactly how does one decide which customer analytics are important in these online times?

Web analytics expert Jim Sterne always advices companies to keep three things in mind: increasing the revenue, improving the customer satisfaction, and lowering the costs.

And remember: it’s not only about the systems and metrics; it’s about people and processes as well.
All of these evolutions have an impact on the various forms of online marketing.

The Web Marketing Checklist: 37 Ways to Promote Your Website

How can you get more visitors to your website?
What can you do to stimulate traffic?

Here's a checklist of 37 items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. You'll find links to thousands of articles about website promotion in our Web Marketing Today Research Room (www.wilsonweb.com/research/)

The Difference Between Page 1 and 2 In Google?

I thought it would be interesting today, to take a look at 2 sites in the highly competitive niche of “internet marketing”. One site sits in the middle of page one and the other in the middle of page two. Both ranking pages are the top level domains (TLD) so I thought it would be interesting to see why one site sits on page 1 and the other on page 2 respectively.

Best and Worst Practices Social Media Marketing

Social media is hot, just take a look at Google Trends to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references – at least according to Google.
Along with all that “hotness”, there’s good and bad when it comes to the way companies are beginning to engage social media channels.